- Biases in decision making degrade the effectiveness of the decisions you make.
- There are five key bias types in decision making and learning to identify these types of bias can...
What is an insight, prediction and action?
- The anatomy of a research project is insights, predictions and actions that build upon one another to inform decision making
- An insight is any data, research model or idea that...
What is a Research Project & Research Asset?
- Research projects turn ideas into insights that allow decision makers to take actions that are informed
- Research assets include charts, articles and other raw ingredients that...
Top 7 problems with decision-driven research
- Most research does not lead to helping a decision-maker accomplish their goal of making a decision.
- Research projects end up being time-consuming with little insights.
- It's...
The Blame Game
“The buck stops here!”1 “The saying "the buck stops here" derives from the slang expression "pass the buck" which means passing the responsibility on to someone else. The latter...
Read More >Beware the Lemmings
What are lemmings? For those who remember the video game from long ago, or better yet, the Gary Larson cartoon, lemmings are cute, furry, little rodents that appear to have a...
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