To execute research effectively, you first need to understand what it is and how research assets help build your research project. Research isn’t as simple as skimming the internet or plugging in a search query to Google. True data that you can rely on to inform your decision making is much more involved and strategic than that.
As you look for ways to make better decisions, here’s a look at what a research project is and how research assets relate.
A research project is how you turn your insights into action. Before ever seeking out insights or gathering information, you first need a question to answer.
Decision-makers start with an idea. Research is added to help answer that question so that you can propose a way forward. To help illustrate what a research project is, we’ll use the decision of whether or not to buy a tech stock as the scenario.
Your project or decision is based upon its insights. An insight for our decision about whether or not to purchase a tech stock might be something like the fact that tech is highly dependent on the China trade war.
Predictions are also a crucial aspect of research. A prediction related to the decision of whether or not to buy a tech stock is that the China trade war is not likely to get resolved in 2019.
Your research then helps you take action. An action from our scenario about whether or not to buy a tech stock might be to sell or reduce exposure to tech given the current situation and landscape for tech stocks.
Research assets are the raw ingredients that fuel your research. Assets include datasets, charts, articles, and long-form research reports.
Assets back your insights, predictions and actions with data to give you confidence that you are moving forward with the correct decision based off of all information that’s available to you. Assets help you prove a hypothesis through research.
Additionally, assets can make your research digestible and readable by other parties. You might own or purchase assets from other research teams throughout your research project.
Articles from outside experts can help prove that there is no bias in the information that your research is presenting. Plus, other long-form research reports can back up your findings. Help others understand your research with charts and bar graphs that illustrate the current landscape and what the future might hold.
Coegil is the first platform designed for researchers to house and market their research. It provides an online ecommerce space for decision makers to purchase research and for researchers to catalogue and sell their research. Read our FAQ page for more information and watch some demonstration videos showcasing the platform.